Three new Bold Spirits, Image: Supplied
Image: Supplied
A new wave of premium spirits has arrived in South Africa, bringing a blend of tradition, innovation, and luxury to the local market.
Mack Brands, an emerging powerhouse in the global beverage scene, is redefining what it means to enjoy high-end spirits.
With a focus on craftsmanship and storytelling, the brand is introducing three distinct offerings—Conte Camillo Negroni, Tequila Rosaluz, and Finvara Irish Whiskey—each designed to cater to modern drinkers who appreciate quality and adventure.
At the helm of Mack Brands is Nicolas Mack, a dynamic entrepreneur with an eye for innovation. The German - South African, Mack moved to the country in 2017 to study at Stellenbosch University.
In 2020, he launched his first venture, Brooks Hard Seltzer, marking his entry into the beverage industry. Now, with Mack Brands, he’s creating spirits that don’t just taste exceptional—they tell a story.
“Our goal is clear: to craft innovative, game-changing products that deliver not just flavor, but an experience,” says Mack. And with these three spirits, he’s delivering on that promise.
Launched in early 2025, Conte Camillo Negroni is a ready-to-serve cocktail that merges classic elegance with contemporary convenience. As Negronis and pre-mixed cocktails surge in popularity, this handcrafted blend offers a seamless way to enjoy the timeless drink.
Made in the Italian Alps by master distiller Alessandro Francoli, Conte Camillo balances the bold bitterness of gin, the depth of vermouth, and the aromatic complexity of bitters.
Conte Camillo Negroni, Image: Supplied
Image: Supplied
The drink is effortlessly simple to serve—just pour over ice, add an orange twist, and enjoy. With its sleek packaging and rich flavor, Conte Camillo is more than just a cocktail; it’s a statement piece for any occasion.
“With Conte Camillo Negroni, we’ve crafted an experience that honours the legacy of the Negroni while fitting seamlessly into today’s fast-paced lifestyles,” says Mack.
Set to launch in late 2025, Tequila Rosaluz is unlike anything on the market. Inspired by the sun, sea, and sky, this rosé-infused tequila is handcrafted in Mexico by industry legend Graciela Barba Martín.
Made from the finest agave sourced from Jalisco, it offers subtle notes of toasted oak, warm vanilla, and zesty citrus, with floral aromas of jasmine and stone fruits.
Tequila Rosaluz, Image: Supplied
Image: Supplied
The brand’s sleek, nature-inspired bottle—designed by renowned artist Carles Anadon—reflects the pristine beauty of Mexico’s coastline.
Tequila Rosaluz will be available in five 100% additive-free varieties: Blanco, Reposado, Añejo, Crystallino, and the standout Arena Reposado Rosa.
Already making waves internationally since its mid-2023 debut, Finvara Irish Whiskey is a drink steeped in folklore. Inspired by the mythical Irish king Finvara, this whiskey pays tribute to Celtic traditions while introducing a bold, modern approach to whiskey-making.
Finvara Irish Whiskey
Image: Supplied
Its inaugural release, The King’s Gambit, is a nod to chess—a game of strategy that mirrors Finvara’s bold entrance into the whiskey world.
Crafted by master distiller David F. Hynes, it delivers a smooth, full-bodied flavor with layers of complexity that appeal to both seasoned whiskey lovers and curious newcomers.
Conte Camillo Negroni – RRP R449.00 (available at Pick ‘n Pay, Tops @ Spar in Gauteng and the Western Cape, and online at Norman Goodfellows and Takealot).
Tequila Rosaluz – Arriving in South Africa in 2025.
Finvara Irish Whiskey – RRP R499.00 (available at select liquor stores nationwide and online at Norman Goodfellows, Port2Port, Takealot, and Bar Keeper).
With a commitment to quality, innovation, and style, these three new offerings are set to become must-haves for South Africa’s discerning drinkers.
Whether sipping a perfectly balanced Negroni, indulging in a smooth tequila, or exploring the depths of Irish whiskey, one thing is clear: Mack Brands is here to make every moment memorable.
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