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It’s 2025, and Gen Z is flipping the script on social media. Forget mindless scrolling—this generation is all about real connections, shared experiences, and platforms that actually bring people together.
They are ditching algorithm-driven feeds in favour of community-first apps like YUZU and RedNote, where authenticity rules.
Numbers don’t lie—65% of Gen Z wants social media to focus on real interactions over algorithms, and over 30% say they’d switch to platforms built for genuine engagement.
The message is clear: the era of passive scrolling is out, and meaningful digital spaces are in.
YUZU and RedNote are leading the charge with features designed for intentional connections. Take YUZU’s Community Chats—where users swap tips on everything from skincare and style to new music and the best local spots.
It’s not just social media anymore; it’s a movement toward deeper, real-world relationships.
YUZU’s Cindy Lim has studied the trends, and here’s what’s shaping the way Gen Z will connect in 2025.
Forget chasing followers—Gen Z is about collective wins. Whether co-creating projects, hyping up their friends, or pooling resources, success is now a shared experience.
Who needs influencers when you’ve got your people? Gen Z trusts their inner circle over ads, turning to friends for everything from fashion finds to travel recs.
The best hangouts are happening at home. Think themed dinner parties, movie nights, and DIY workshops—intimate, fun, and way more meaningful than a crowded bar.
Sustainability is the new way to connect. Whether it’s thrift swaps, zero-waste picnics, or eco-conscious events, Gen Z is linking up through shared values.
Gen Zs are moving to platforms that let them control their feeds. No more viral distractions—just real conversations with the people that matter.
Gen Z is bringing social life back offline. From pop-ups and supper clubs to creative meetups, in-person experiences are taking priority.
Tired of the never-ending stream of notifications, Gen Z is setting boundaries. They’re choosing fewer, deeper connections over endless digital noise.
Community starts close to home. Whether it’s game nights at a favourite café or neighbourhood markets, Gen Z is embracing connections that feel personal.
Passions are the new way to meet people. Whether it’s launching a podcast, joining a social cause, or learning a new skill, shared goals are building stronger bonds.
From film photography and astrology to niche sports like pickleball, hobbies are the new social glue. Platforms like YUZU are making it easier than ever to find your crew.
In 2025, Gen Z isn’t just scrolling—they’re curating connections that matter. And that? That’s the future of social media.
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