H&M united talent from across the music and fashion industry for a special celebration in LA. Billed as a one-off festival, the evening featured performances from Doechii, Robyn, Jamie xx, Pink Pantheress, SAILORR, amongst others. South African acts Uncle Waffles, Scorpion Kings and Major League DJz also took to the stage with dynamic Amapiano DJ sets.Guests including Tyla, Sydney Seethal, Amelia Gray, Dakota Fanning, Lisa Rinna, AmeliaDimoldenberg, Dixie D’Amelio and Barbie Ferreira took in the atmosphere as the music set thetone for a night of style and sound.

South African personalities Elaine, Melody Molale and Violy Nyama were also in attendance as friends of the brand. Last night was really special.The energy was just right, the vibe was EVERYTHING” –Doechii. The event paid homage to the heritage and resilience of Los Angeles, while spotlighting the city’s influence on film, music, art and fashion. It united icons with emerging stars, highlighting H&M’s passion for uplifting both established and developing talent, as well as global and local voices. Food and drink partners, including In-N-Out, Pink’s Hot Dogs and Kogi BBQ Tacos, continued the tribute to Los Angeles’ iconic culture.

“All of us at H&M wanted this event to be a love letter to the people and city of LA. This one-of-a-kind festival is a celebration of fashion, music, joy, and community – the very heart of what H&M is all about. - Jörgen Andersson, Chief Creative Officer, H&M&LA festival was open to all, via social media sign-ups. It continued the spectacular run of open-access celebrations that H&M pioneered last year with a series of global mega-happenings that encompassed a Times Square take-over and various concerts in cities such as London, Paris and Stockholm.

H&M is known for its rich history of musical collaborations, and this festival continued that legacy by inviting guests to immerse themselves in sound across two separate stages and a special club, all while exploring a visual world of cinematic moments and digital displays.The event marks the international launch of the second chapter of the ethereally bohemian S/S2025 collection, which will be available in South Africa this coming August. The collection nods to the history of music, evoking the romantic sheers of festival style icons, the eclecticism of rock and roll fashion, and the vintage allure of Glam Rock and New Romantic styling. The second chapter blends these references with a romantic minimalism, bringing clean lines and a sun-kissed palette.