Father and son duo, Craig and Ken Chalifour, Image: Supplied
Image: Supplied
With decades of expertise spanning sales, business development, cybersecurity, and marketing, Ken and Craig Chalifour have built a legacy of turning businesses into industry leaders.
To them, success isn’t just measured in numbers—it’s about vision, execution, and adaptability.
Craigs Chalifour’s career began in private government advocacy, where he developed a deep understanding of business operations, from fledgling startups to established enterprises.
Over the years, he refined strategies in sales, operations, and leadership, scaling companies across multiple industries.
Ken, however, took a different approach, diving into the worlds of marketing, web development, international business expansion, and real estate development. He even collaborated with the FBI on crucial digital security initiatives.
For Craig, the foundation of success is simple: “Sales and negotiation aren’t just about closing deals,” he explains. “They’re about understanding people—what they need, what they value, and how you can deliver better than anyone else.”
Ken echoes the sentiment but refines the philosophy: “Sales isn’t about pushing products. It’s about solving problems, building relationships, and fostering trust for the long haul—not just securing a quick win.”
300% Year-Over-Year Sales Growth – Spearheaded a company’s revenue tripling in a single year.
200% Sales Growth in Automotive Dealerships – Led substantial revenue increases across New England.
100% Agency Growth – Expanded a Finance & Insurance agency through strategic hiring and operational optimization.
Strategic Negotiations – Secured high-value contracts and became CNA Insurance’s lead sales presenter.
Entrepreneurial Impact – Assisted in launching five businesses and consulted on over 200 startups.
“Growth isn’t accidental,” Craig states. “It’s a result of precise strategy, relentless execution, and the agility to adapt.”
Marketing has evolved, but its core principles remain the same.
Ken is direct, “Marketing isn’t about being flashy—it’s about results. Too many companies chase trends instead of focusing on what actually drives the Return Of Investment (ROI). The key is understanding your audience and solving real problems.”
He adds, “Technology may change, but trust and value remain constant. The businesses that communicate clearly and authentically will always have the upper hand.”
Ken's collaboration with the FBI on cybersecurity and counterintelligence reinforced a harsh reality: digital security is a business necessity.
“A single data breach can shatter customer trust and bring operations to a standstill,” he warns. “Companies need to treat security as a boardroom priority, not an afterthought.”
Today, both Craig and Ken lead The Chalifour Consulting Group LLC, a firm dedicated to helping businesses scale efficiently and sustainably.
Their services include:
“Many companies lose focus by chasing trends or expanding too fast without a solid foundation,” Craig explains. “Our job is to help them streamline operations, maximize strengths, and stay aligned with their core mission.”
At their core, Ken and Craig Chalifour believe business is a long game. “Success isn’t luck,” Ken says. “It’s about strategy and execution. Position yourself correctly, work the plan, and you will win. Business isn’t a sprint—it’s a marathon.”
And that’s exactly what the Chalifours continue to do—helping businesses not just survive, but dominate in an ever-changing economy.
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